Tesco retailer
My first project as a Product Designer was to turn hundreds of recipes into transactional journeys.
My Second project, I moved on to the Payments Team with the requirement to show what food was unavailable and swapped before the time the delivery truck arrived.
My final project, was to create a new feature, giving the users the option to have more than one card saved to their account when paying.
Project: Turning recipes into transactional journeys
This started with user observation tests, surveys, data flows, and storyboarding to get the features right. Then moving on to prototyping and further testing helped validate those assumptions.
Feature 1 allowed users to add the right amount of ingredients with just a few clicks.
Feature 2 prompted users to add a few more ingredients and create an additional new recipe.
Feature 3 was an option to show alternative ingredients.
Early testing helped determine the best layout findability, Key metrics were speed and completion rates.
The multiple card management project
Users who want to pay with a different card would have to enter a new one every time, the challenge was to decrease the payment page dropoff by advising them about their expired card and giving them the ability to choose from multiple saved cards.
When researching I wanted to understand what the current state of play was, what was working well, and what could be improved.
First, I detailed the user personas' goals and motives to understand who the users were and what tasks they performed.
Then, I reviewed their user journeys to identify successes and areas for improvement. and held Google design sprints with stakeholders.
I interviewed business stakeholders and created a business model canvas.
With sufficient insights and new feature ideas, I began designing prototypes and conducted moderated tests to gather user requirements. I then reviewed data usage with key metrics in mind
Key takeaways
Users typically had up to five cards they wanted to use, and the inability to save more than one card was a critical blocker. They also expected to use the same cards saved across Tesco’s different web and apps.
Early testing helped determine the best layout, and further optimising improved the user experience satisfaction score up to 5/5, it sped up the time taken to purchase and had an increased conversion rate of 2%,
